OMEGAXL

OmegaXL is a unique Omega-3 supplement product that comes from the New Zealand green-lipped mussel.

Role
Lead UX/UI Designer

Challenge
Build an informative responsive website for people in need of joint relief.

Problem
The current OmegaXL website offers a poor user experience that leads to high bounce rates and low engagement.

Goals
The redesign of the website will enhance navigation, load times, and overall usability. Making the experience responsive for both desktop and mobile.

RESEARCH

Competitive Analysis | Target Audience | User Journey | Site Map

Competitive Analysis

Valuable insights into the supplement market and top competitor websites lead to identify opportunities to differentiate the products market position.

One-time Purchase or Subscribe and Save Options
Live Chat
No Social Features

Worldwide Shipping
Live Chat
Search Bar

Cluttered
Not Responsive
Outdated design

Target Audience

Individuals both male and female seeking an essential component to daily health and wellness routine. Ages 35-54 that are health conscious and embrace natural supplements.

Discovered Insights

1. Supplements are viewed as a food ingredient.

2. Artificial ingredients or products with bad aftertaste are not welcomed.

3. Supplements are often bought for their parents.

4. Quality products should be supported by published studies.

User Journey

Outlining the user journey helped to gain a deep understanding of the user's experience, needs, emotions, and pain points throughout their interaction within the website.