SKY RIVER CASINO

Everi is a fintech company that designs and develops innovative gaming industry products to casino properties worldwide. Delivering financial technology and loyalty solutions, games, and mobile apps.

Role
Lead UX/UI Designer

Challenge
Enhance the user experience and optimize the discoverability of new features in the redesign of the mobile app.

Problem
The current version of the Everi Mobile App has limited feature functionality with opportunity for improvement in the overall user experience and revenue generation.

Goals
The redesign of the mobile app introduces new features that enhances the overall user experience by providing easy access to app features that are important at the right time.

RESEARCH

Competitive Analysis | Card Sorting | Hierarchy Chart | User Personas

Discovered Insights

1. Improve the accessibility and discoverability of new/existing features.

2. Prioritize significant app features by categorizing items into sections to create uniform hierarchy.

3. Design an adaptable and scalable experience, accommodating the varying features of different properties based on location.

Demographics

The age distribution leans towards the elderly within both the male and female demographics. Mature players who hold a player rewards account and are frequent casino-goers, possessing the financial flexibility to visit casinos on a regular basis.

DESIGN

Design System | Wireframes | Prototypes

Solutions

The objective was to tackle the discovered insights through design exploration. To ensure consistency and reinforce a user-centered approach in the development process, a design system was established. The UX design team shared wireframes and designed high-fidelity prototypes to illustrate the user's journey. These design concepts were then reviewed with the Product team to gather input, marking the start of user testing with actual users.

TEST

Usability Test | A/B Test | Accessibility

Usability & A/B Testing

We conducted three rounds of user testing, each encompassing 10 distinct tasks, featuring various touchpoint layouts to optimize the discoverability of features on the home tab. 45 responses were collected and the results provided data on how users navigated through the prototypes and helped with validating each of the designs.

The usability score thresholds used to measure the usability score were:

High: 80-100

Medium: 50-80

Low: 0-50

The age group for the testers were:

35-50: 30 testers

50-60: 15 testers

User Testing Results

The usability scores collected measured the design's usability based on key performance indicators: success, bounce, duration, and misclicks. The score reflects how intuitive and efficient it is for a user to perform a given task within the prototype.

Test #1: 83

Test #2: 84

Test #3: 80

Accessibility Audit

An accessibility audit was performed to guarantee the product's accessibility, compliance, and inclusivity. This audit involved the utilization of integrated tools such as Contrast Checker, Touch Targets, Alt-Text Annotations, Typography, and additional resources.

NEXT STEPS

Release Versions

The various design methods used in the case study helped to better understand our users and improve the overall product experience. The rollout of the app redesign updates will occur in phases, with new features and design styling being introduced as part of subsequent release versions.